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Views: 0 Author: Site Editor Publish Time: 2020-07-17 Origin: Site
On July 14, the General Office of the Ministry of Industry and Information Technology, the General Office of the Ministry of Agriculture and Rural Affairs, and the General Office of the Ministry of Commerce issued the \"Notice on Launching New Energy Vehicles to the Countryside\", announcing the joint organization of new energy vehicles to the countryside from July to December.
1. Main measures
1. It is planned to start activities in Qingdao in late July, and then to organize four special events in Haikou City, Hainan Province, Kunming City, Yunnan Province, Chengdu City, Sichuan Province, and Taiyuan City, Shanxi Province from late August to late September. There will also be a series of corporate activities during the same period.
2. During the event, the local government will release relevant policies in the region to support new energy vehicles going to the countryside, and participate in the car company's activities.
It should be noted that this new energy vehicle going to the countryside activity is not a national policy. It is issued by the office of the three national departments, that is, from \"\"level\"\". The activity is only promoted in some provinces and cities, and is promoted by local and local governments. Automobile companies have issued corresponding measures to encourage consumption of new energy vehicles.
2. 10 companies and 16 models entered the event list
The participating car companies are all independent brands, and the models are mainly entry-level electric vehicles of about 100,000 yuan. Due to the relatively small travel radius of rural consumers and the low mileage requirements, the participating models are basically short-endurance models.
3. The new energy vehicle market has already released the signals of sinking township markets
my country's auto market has shifted from an incremental market to an existing market. Exploiting rural markets with lower ownership is considered an important measure to boost auto consumption.
In April of this year, Wan Gang, vice chairman of the National Committee of the Chinese People's Political Consultative Conference and chairman of the China Association for Science and Technology, said at the meeting of the Advisory Committee of the \"New Energy Vehicle Industry Development Plan (2021-2035)\" that the new energy vehicle industry should be strengthened in rural areas.
The Ministry of Industry and Information Technology's amendments to the \"Regulations on the Administration of New Energy Vehicle Manufacturing Enterprises and Product Access\" also lowered the barriers to entry for new energy vehicles.
In addition, in 2020 \"Two Sessions\", Changan Automobile President Zhu Huarong suggested \"vigorously promote new energy vehicles to the countryside\"; Fang Yunzhou, chairman of Hezhong New Energy, on the \"Two Sessions\" in 2019 and 2020, All submitted proposals on \"supporting new energy vehicles going to the countryside and expanding rural markets\".
Before the three national departments released new energy vehicles to the countryside \"small policy\", many places in the first half of the policy to promote automobile consumption, involving measures to encourage new energy to the countryside.
On March 30, Zhejiang Province issued \"Several Opinions on Promoting Automobile Consumption in Zhejiang Province (2020-2022)\", pointing out that it will vigorously promote new energy vehicles and clean energy vehicles, actively promote the upgrade of rural vehicle consumption, and encourage research in various areas. Township \"subsidy policy, organize \"automobile to the countryside\" promotional activities, and require the perfection of new energy charging facilities.
On April 7, Sichuan Province issued the \"Implementation Plan for Sichuan Province to Support the Development of Special Activities for Automobiles to the Countryside in 2020\", which clearly supports automobile manufacturers registered in the province to formulate special plans for the development of the automobile market in the countryside. Will also benefit.
On April 15, Guangdong Province issued \"Guangdong Province's Measures on Promoting Rural Consumption\". The first measure proposes to promote autos to go to the countryside and promote rural auto consumption, and clearly purchase new energy vehicles or fuel vehicles for rural residents in Guangdong Province. In addition, subsidies will be given to new energy vehicle use links or fuel car purchase funds. The measure also proposes to actively promote the construction of rural public charging facilities.
Fourth, the market has great potential, and the advantages and disadvantages of promoting new energy vehicles in the countryside coexist
There is no doubt that the development potential of new energy vehicles in the rural market is evident from the popularity of low-speed electric vehicles in the rural market. At the same time, the promotion of new energy vehicles in rural areas has obvious advantages, such as: charging infrastructure is easier to lay, including good private pile construction conditions; rural residents have a small daily travel radius and low requirements for cruising range, but car companies want to It is no easy task for the rural new energy vehicle market to gain a foothold.
First of all, the road conditions in rural areas are complicated, and the quality of new energy vehicles is high. Second, rural residents have high expectations for the convenience of electric vehicle maintenance and vehicle reliability. Third, the purchase of electric passenger vehicles by rural residents is economical for the economy. Sexual requirements are higher. According to the “Research Report on Electrification in Rural Areas” released by the China Electric Vehicle Hundred People’s Association in May this year, rural residents are willing to buy electric vehicles, but most of the budgets are below 50,000 yuan; at the same time, the requirements for charging are relatively high. The proportion accounts for 70%; some consumers hope that electric vehicles can take into account multi-purposes such as agricultural or business.
The consumption potential of the rural market does have imagination for the promotion of new energy vehicles, especially for low-end and medium-end new energy vehicles, but the complex diversity of the rural market actually puts more \"\"harsh\" requirements on automotive products. Car companies should do full market research before \"going to the countryside\".
